The Nature of Evil in William ShakespeareÂs Othello Essay -- William

William Shakespeareâ's Othello utilizes extraordinary and one of a kind strategies in his language to communicate the idea of underhandedness all through the play. Verbal turns and the characters above all pressure the demonstration of insidiousness. Iago, above all else is depicted as the Âvillainâ or Âprotagonist in the play. Shakespeare utilizes this character to set the premise of shrewdness. Each plot point is spiraled further into catastrophe because of the idea of Iago and his manipulative language towards the other primary characters. Defilement conquers the Venetian culture as Iago utilizes his cunning aptitudes of double dealing. The arrangement to have Othello betray the ones he adores is the ideal case of evilâ's tendency. The force battle is apparent between these two. This circumstance is the beginning to Iagoâ's arrangement to degenerate the general public and have Othelloâ's spot. The base of Iagoâ's Âevilâ is desire without a doubt, thusly changing into a force hungry controller. Iago is worn out on acting like one gracious and knee-crooking scoundrel like he generally gives off an impression of being [I. I. 46]. Since Iago is hesitant to decide to be an ace, he is the hireling that gnaws off the distinction and keep yet their hearts going to on themselves, despite everything demonstrating his support of his lord however rather is increasingly self-protecting without any connections at all towards the ace [I. I. 52]. Incongruity is utilized persistently in Shakespeareâ's special language style. Alluded by Othello as Âhonest Iagoâ, the incongruity is extremely obvious in this title. Iago is everything except for legit yet this demonstrates how effectively drove and controlled Othello is. The characteristics Iago have are surprising to a typical scalawag. He appears to be enchanting and keen, he can likewise be alluded to a scalawag. For instance, he knows Roderigo is infatuated with Desdemona and figures that he ... ...or on the other hand a generally alluring, well known, pleasant, beguiling, narrow minded, merciless and completely corrupt scoundrel.â (pp. 333-34) [Grant: Studies in Shakespeare, Houghton, Mifflin and Company, 1886, pp. 205] This extract further clarifies Iagoâ's tendency being actually how Shakespeare proposed at this point somewhat not the same as what the normal peruser would consider him. The idea of malevolence is carefully apparent as the play reaches a conclusion, yet it is seen as an assessment or a hypothesis whether Iago is genuinely Âevil.â Ironically, Iagoâ's words express stronger than his activities, demonstrating how real Shakespeareâ's utilization of language for the character was. This dynamic utilization of language is critical in light of the fact that it can adjust the idea of the peruser whether Iago was genuinely shrewd or simply utilizing military strategies to better him. Iago and his utilization of language set the primary plot for each character result.

The Rolling Stones vs. The Beatles essays

The Rolling Stones versus The Beatles expositions By the mid year of 1965, the alleged British Invasion of popular music was at its pinnacle. And keeping in mind that there were numerous commendable UK bunches involving the number 2 and underneath openings, the Beatles at 1(A) and apparently, the Rolling Stones at 1(B),were, well, musically number one. The Rolling Stones and the Beatles are inseparably connected together. Connected by time, place, overpowering notoriety, and outperforming melodic significance, they appear to be inverse in each other regard. (Campbell s center than these two groups. The Beatles were raised by common regular workers families whose fruitful vocations spoke to a few stages up in class. The Rolling Stones met up in London, the focal point of British culture. They characterized their picture by venturing down in class. (Campbell s Night made their pictures. Shockingly, the Beatles played their last show in 1966. The whole band started to become separated, both musically and by and by. Their collection, the White Album, affirmed this thought. The band broke separated 4 years after the fact. Then again, the Rolling Stones have remained together since the start are as yet filling in as a band. They keep on visiting which despite everything pull in a lot of fans. The Stones and the Beatles were total inverses. This was obvious in what they passed on and how they did it. The Beatles exemplified cheerful dispositions and great, for the most part clean fun; they were pranksters even under the least favorable conditions. Conversely, the Stonesâ ¾by designâ ¾crossed the line. They transformed impudence into rudeness, harmony and love into hostility and clear sexuality. (... <!

How to Deal With Neighbors When You Have Social Anxiety

How to Deal With Neighbors When You Have Social Anxiety Social Anxiety Disorder Coping Print How to Deal With Neighbors When You Have Social Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on November 08, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 05, 2020 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Raphye Alexius/Getty Images If you suffer from social anxiety disorder (SAD) you might find it hard dealing with neighbors. You may avoid talking with your neighbors or time your entrances and exits so that you will not have to converse. Over time, these avoidance strategies may leave you a prisoner in your own home. Although it will be hard at first, getting to know your neighbors has many benefits. Knowing who lives around you makes for a safer neighborhood or apartment building. Being friendly with your neighbors means having someone to borrow things from when you are in a pinch. You might even find a good friend. How to Be Friendly Being friendly with your neighbors does not have to be hard. Below are some tips to get you started. If you are the new neighbor, try to make a good first impression. Choose a time to introduce yourself when your neighbor appears relaxed and not in a hurry. Wave, smile, and go over to introduce yourself. Good small talk topics include the area that you live in, activities, and things to do in town. 10 Best and Worst Small Talk Topics When you see your neighbor again, make a point of taking the time to chat a bit if she is interested in talking. If you arent sure what to say, find something that you can compliment, such as her yard. If you are feeling a bit more confident, and your neighbor seems like someone that you would like to get to know better, invent a reason to talk again. Go over to borrow an item for a recipe or a tool for a project. If you borrow an ingredient, invite your neighbor over to sample what you are making when it is done, so that you can talk more. You may find that you have little in common with your new neighbors. A cordial wave and hello when you cross paths is all that is needed if you find that a friendship is not developing. If social anxiety is severely limiting your ability to interact socially with your neighbors or with others on a daily basis, and you have not been diagnosed with SAD, it may be wise to talk with your doctor about your fears Research on Stranger Danger Research tells us that those high in anxiety are more likely to perceive others as less trustworthyâ€"an evaluation that has more to do with your own anxiety than any actual danger of the stranger you have just met. Be sure to remember that you sometimes view the world through a lens of fear because of your social anxiety. Try to imagine your new neighbor as an old friend to work against this bias. Gradually, as you get to know each other better, that initial stranger fear will lessen. Social Fears and the Best Way to Overcome Them

Essay On Abortion In Hemingways Hills Like White Elephants

â€Å"If she chooses the barren solution, the girl knows that she will never again have a chance at choosing happiness† (Teaching the Culture of Life: Hills Like White Elephants). â€Å"Hills Like White Elephants† goes in depth on a relationship where one partner wants an abortion and the other is questioning the abortion, the relationship, and their future together. Jig is confronted with a life altering decision. She can have the abortion and try to stay with her partner in a dry and barren relationship, or she can keep the child and try to live a beautiful and fulfilling life without her partner. Jig did not follow through on the abortion, which is shown by her diction, her personal growth over the course of this conversation, and the true†¦show more content†¦She does not agree, she just reiterates that the man â€Å"knows† that the operation is simple. She has now realized that the only â€Å"simple† thing that either of them â€Å"know† is the fact that this man does not truly have Jig’s best interests at heart. Jig’s personal growth over the course of this conversation also proves that she did not follow through with this abortion. â€Å"Is it good with water?† (Hemingway 229). Here she is asking the man whether or not it is good with water, her decision directly depends on whether or not he believes it is good with water. She is depending on him to make a decision that directly affects her. â€Å"Everything tastes like licorice. Especially all the things you’ve waited so long for, like absinthe† (Hemingway 230). Jig is being sarcastic with this remark, this is the first sign that she is willing to go against the man and think for herself, even if the man does not like what she says. Jig also says that they were all so happy after their abortions when the man states that he knows other people who have gone through this (Hemingway 230). She says this sarcastically and here you get to see how she really feels underneath about this procedure. She is thinking for her self and not just doing whatever the man tells her to do. â€Å"Would you please please please please please please please stop talking?† (Hemingway 232). Jig has grown to stand up for herself. She no longer cares what the man has to say about theShow MoreRelated Hemingways Personal Life and its Influence on his Short Story, Hills Like White Elephants1409 Words   |  6 PagesHemingways Personal Life and its Influence on his Short Story Hills Like White Elephants Hills like White Elephants is not the normal story where you have a beginning, middle and end. Hemingway gave just enough information so that readers could draw their own conclusions. The entire story encompasses a conversation between two lovers and leaves the reader with more questions than answers. Ernest Hemingway was a brilliant writer. People that study Hemingways works try to gain insight andRead MoreHills Like White Elephants, a Theme Analysis Essay1243 Words   |  5 PagesHemmingway uses time, place, and symbolism in Hills like White Elephants to intensify the central dilemma in a story about a man and a woman deciding on whether to go through with an abortion. Although a literal reading of the title may not seem to have any relation to the story, the title is rich in implications. Critics suggest that Hills refers to the shape of a womans stomach when pregnant, and Websters 21st Century Dictionary defines white elephant as: [An] awkward, useless possession. Read MoreEss ay on Dependence to Independence in Hills Like White Elephants862 Words   |  4 PagesDependence to Independence in Hills Like White Elephants  Ã‚   In Ernest Hemingway’s â€Å"Hills Like White Elephants,† the lives of Jig and the American, the main characters, are put on display for a brief period of time.   Jig and the man have had a romantic relationship for quite some time, and now their future together is in jeopardy.   The impregnation of Jig has caused the American to pressure her into getting an abortion.   We find these two individuals in the Valley of the Ebro.   Traveling fromRead MoreHills Like White Elephants and Good People1298 Words   |  5 Pagesalways best to have a firm understanding of how each author expresses their thoughts and emotions through the stories they tell. In comparing Ernest Hemingway’s â€Å"Hills Like White Elephants† and David Foster Wallace’s â€Å"Good People† you get a different sense as to how each author conveys their thoughts of the very difficult and often taboo topic of abortion. Both stories are different in plot, conclusion, and cons truction, although they share common artistic similarities, including the large use of physicalRead MoreAnalysis Of Hills Like White Elephants 1911 Words   |  8 PagesC2C Eric J Holm 10 Dec 2015 Dr. Van Nort Final Essay: â€Å"Hills Like White Elephants† Jig’s Abortion through the Historical and Textual Lens â€Å"I know you wouldn’t mind it, Jig. It’s really not anything. It’s just to let the air in† (Hemingway 213). In Ernest Hemingway’s â€Å"Hills Like White Elephants,† an abortion is debated through subtleties, similes, and symbols. The abortion is never explicitly mentioned, but instead Hemingway leaves the reader to conclude what this â€Å"simple operation† really is (213)Read MoreEssay on Hemingways Minimalism in Hills Like White Elephants1455 Words   |  6 PagesHemingway’s Minimalism in â€Å"Hills Like White Elephants† In this essay we will look at Earnest Hemingway’s â€Å"Hills Like White Elephants† as an example of his use of the minimalist technique, what that technique is, and what its overall effect has on the reader. What is minimalism and how did Hemingway use this technique in â€Å"Hills Like White Elephants†? The primary effect of Minimalism in modern prose is to place the control of the work back onto the reader. That is to say, the reader is forcedRead MoreBad Hooks Catch No Fish862 Words   |  4 Pageswriting. If not, then all could be lost, unless it is mentally forced upon. This is especially true for a novice, or introductory, reader getting into the finer aspects of literature or composition. Such as, Paul Rankin’s (2005) essay, on Hemingway’s â€Å"Hills like White Elephants,† lacks a motivated lead. The opening transition word could throw a reader in the opposite direction Rankin would have hoped for. The beginning paragraphs poor lead could cause one to become lost before the revelation of thesisRead MoreJig and the Stream of Life in Hemingway’s â€Å"Hills Like White Elephants†1646 Words   |  7 Pagesread Hemingway’s â€Å"H ills Like White Elephants†. A couple waiting to catch a train and as they sit and drink some beers, they start talking about Jig’s pregnancy and the option of abortion. However, all I can hear is silence because they simply do not speak the same language. They are both living in different worlds filled with divergent ideologies and opinions. As a result, the words do not come across. The American, though, does everything in his power to convince Jig of conducting an abortion, inRead MoreHills like white elephant5316 Words   |  22 PagesHills Like White Elephants: The Jilting of Jig Hashmi, Nilofer. The Hemingway Review, Volume 23, Number 1, Fall 2003, pp. 72-83 (Article) Published by University of Idaho Department of English DOI: 10.1353/hem.2004.0009 For additional information about this article http://muse.jhu.edu/journals/hem/summary/v023/23.1hashmi.html Access Provided by Chulalongkorn University at 11/21/11 7:26AM GMT â€Å"hills like white elephants†: T h e j i lt i n g of j i g nilofer hashmi Georgia SouthernRead MoreMoving to the Girl’s Side of â€Å"Hills Like White Elephants†1697 Words   |  7 PagesSide of â€Å"Hills Like White Elephants† In the article, â€Å"Moving to the Girl’s Side of ‘Hills Like White Elephants†, Stanley Renner carefully analyzes the movements of the female character and argues the different view from the general conclusion while still pondering on the open-end question the writer, Ernest Hemmingway, has left with the readers. Renner is left unsatisfied with the unresolved ending of the story. Although the majority of critics conclude that the girl will have an abortion to keep

Thematic Research Paper. In Aldous Huxley’S Novel, Brave

Thematic Research Paper In Aldous Huxley’s novel, Brave New World, strict societal rules and class structures bear negative results for the World State, such as resentment, gender inequality, and rebellion. The citizens resent different classes and societies, caused by draconian societal structure. A society wholly reliant on medical technology to thrive creates gender imbalance as it erases motherhood and has a flawed familial structure. The World State ultimately becomes its own worst enemy, as the harsh rules and caste system eventually lead the people to rebel against the law. Resentment caused by strict societal rules and classes is evident through the reactions of the citizens of the World State to the Savage. In the World State, the†¦show more content†¦As the director shows the students the Central London Hatchery and Conditioning Center, he describes the Bokanovsky Process, a method to create genetically modified embryos. These embryos are born into various classes, such as Alphas, Deltas, and Epsilons. The Bokanovsky Process erases the need for motherhood. â€Å"Bokanovsky s Process is one of the major instruments of social stability...standard men and women; in uniform batches. The whole of a small factory staffed with the products of a single bokanovskified egg† (Huxley 4). As described in Brave New World, the Bokanovsky Process is a method of cloning individuals to create a unified World State and to forge fear of straying from standardization. In addition, biotechnology destroys the need for mothers and creates hatred of those who rebel against order and desire for motherhood. This rebellion is palpable when Bernard and Lenina visit Malpais and witness mothers inter acting with their children. The World State’s stringent society affects those who feel it is unjust, and these individuals renounce the laws and beliefs of their society. When Bernard and Lenina spend time in Malpais, they observe a spectacle foreign to them: motherhood. In the World State, society shuns those who merely think about motherhood, let alone dream of it. When Bernard notices mothers who are loving and caring for their children, he exemplifies unorthodox beliefs and discusses motherhood. â€Å"What a wonderfully

What is Microeconomics Free Essays

In Incentives, Commitments, and Habit Formation in Exercise: Evidence from a Field Experiment with Workers at a Fortune-500 Company study a wellness incentive program implemented at a large corporate headquarters office. Three groups of employees were given different types of financial incentives to visit the on-site fitness center, and their gym-going behavior was monitored for many months afterward. The incentives were that a set of employees received $10 per gym visit over 1 month. We will write a custom essay sample on What is Microeconomics or any similar topic only for you Order Now After the month was over then they were offered a 2 month contract to continue going with a little bit of a twist, to see the effect of it. How does a commitment contract work? The employee puts down a certain amount of money, they get to choose the amount. If they don’t stick to their commitment, they lose the money. They need to be able to go to the gym every 2 weeks over the next 2 months. It is all about risk vs commitment. How much do you really want this, do you want to see personal growth in yourself, are you doing it just so you don’t lose the money, it is all in your hands the way you decide to play it. Why would anyone want to take up this offer, the best possible result is breaking even? This was made to differentiate between your long-term preferences vs the short-term preferences. You may set a schedule saying I’m going Monday and Friday every week. You go Monday and you feel great after going and are excited to continue on Friday. You make it to Friday and you make plans with your friends instead of having your gym time. It was a long week so you want to have a good time. You should be able to reward yourself after a long week but do you think that you would feel even better and have a better time out if you went to the gym beforehand. With having this contract, say you know you haven’t been to the gym in 13 days and you need to go tomorrow or you lose your money. That might push people to get to the gym, not just for the money but that specific trip could make them want to keep going back in the long run. So the best-case scenario for a commitment contract is not just breaking even: its changing behavior in a positive way. About 1 out of every 8 employees offered a chance to create a commitment contract decided to do it (Royer, Stehr, Sydnor, 2015). Below are the results of the commitment contract subjects. It was shown that there was a spark in the gym visits more for the group who signed the contracts than when they were offered the $10 per visit. With the contract you are putting your own money on the line. You have something to lose if you don’t hold up your end of the bargain. In the long run it is not about the money, it is about your lifestyle and goals. You have things you want to achieve and sometimes you just need a little nudge to get you going. After the 2 month commitment ended, it was wanted to be known the long term effects of the subjects. It was shown that they had noticeably more frequent gym visits on average. Main Hypothesis: Does linking incentives to fitness really help you get to the gym more? Why is it that after the free trial period ends that most of the memberships decline? Why do people not continue on? See no results? Have no incentives? Commitment devices (Fitbit/ Apple Watch) may be the best way to achieve long-term changes New Year’s resolutions for most seem to be about Eating healthier, go to the gym more, and cut out sugar, most of health/Fitness related. Get statistics on the New Year’s resolutions. How may are making this there resolution and how many actually keep this resolution. 45% of people said that there 2018 resolution was to lose weight/get in shape Fitbit (27.4 million users) and My Fitness Pal (19.1 million users) are 2 of the most used fitness trackers in 2018 Only 8% of people keep their resolutions. People tend to over set goals. When they are too big to reach, you tend to fail. You also don’t want to under set your goals because you may be able to reach them too easily and not get the results out of them that you had really hoped. If you fail at your goal, that doesn’t mean you should give up. You just have to reevaluate the goal. You want to get back out there achieve your goals. Ex. You said you wanted to go to the gym 4 days a week, but that was too much with your schedule, you shouldn’t quit all together just go 2 days a week instead. Sources: https://www.statista.com/statistics/378105/new-years-resolution/ https://www.statista.com/statistics/650748/health-fitness-app-usage-usa/ https://www.huffingtonpost.com/entry/new-years-resolutions-psychology_us_5862d599e4b0d9a59459654c Economic Concepts: Everything is in the incentives, put it all out there. 54864132751300 Supply describes the total amount of a specific good or service that is available to consumers (Something needed or wanted) available to someone. (Market driven) People want a membership, they want to achieve their fitness goals, and they want to be a better version of themselves Demand consumer’s desire and willingness to pay a price for a specific good or service. Cost of membership may increase as more member sign up In the study- they had to put up their own money, they were able to risk for their goals 45720036575900 Cost – (of an object or an action) require the payment of (a specified sum of money) before it can be acquired or done. The money they had to put up, their time, their energy, their commitment Benefit -an advantage or profit gained from something. Better body, feel good about themselves, achieved goals Bottom line https://www.investopedia.com/articles/economics/11/five-economic-concepts-need-to-know.asp Concluding thoughts Reading articles, writing this essay has got me thinking about my fitness goals and lifestyle. I own a Fitbit and I do enjoy it but I need to get back to using it for all of its features and feeling proud of what I have accomplished in a day. You need to be persistent and have goals. You can’t just decide one day to start working out. You need a plan and be physically and mentally ready to conquer the task you set up for yourself. You need an incentive first, that is what gets your foot in the door, and then you continue going because you want to better yourself. Once you start the drive to better body helps keep going back. How to cite What is Microeconomics, Papers

Organizational Environment

Introduction The Jumeirah group (hotel division) owns some of the most prestigious and luxurious hotels and resorts within Dubai and the U.A.E such as the Burj Al Arab, the Jumeirah Beach hotel, the World Trade Center Residence and the Madinat Jumeirah. Prices for rooms range from 1300, 1500 to 4000 dirham’s and above due to the various luxuries and amenities available to hotel guests.Advertising We will write a custom report sample on Organizational Environment specifically for you for only $16.05 $11/page Learn More It must be noted though that as direct result of the 2008 global financial crisis (which has extended till 2012) and the current economic problems that the U.S., Europe and Asia are experiencing right now due to turbulent financial markets this has created an atmosphere of uncertainty which has actually negatively impacted the number of hotel goers that have come into the U.A.E. In fact domestic demand for hotel stays has been waning for the past several years which when combined with the gradual decline in Dubai’s booming construction industry has resulted in various hotel chains, such as the Jumeirah group, finding themselves in a situation where the various luxuries and amenities that they offer actually turns away potential guests due to their uncertainty over spending on luxuries during a time of economic turmoil. PEST Analysis Political Factors An examination of the local economy within Dubai does show a significant degree of government intervention in both the construction industry and industrial development within the area. Not only that, it was noted that changes to labor codes which allowed companies to hire and overwork workers had actually resulted in a significant degree of cost savings for government based infrastructure development. While such factors do not directly impact the operational aspects of the various hotels that belong to the Jumeirah group they are an important detail to take note of. Economic Factors One of the current economic factors that affects guest rates for the Jumeirah group is connected to the current global economic turmoil that has made consumers more hesitant to utilize the services of the Jumeirah group. This prolonged recession has actually resulted in a direct slowdown of infrastructure development within Dubai and has cast doubt over the ability of the region to continue to maintain its current level of distinction which is the primary factor behind foreign guests foregoing to stay within the country.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Social Factors One well known fact within Dubai is that most of the workers within the city are not natives, rather, they come from various countries in order to work within Dubai. While this does potentially present itself as an opportunity for local hotel industries the fact remains that due to its high prices and exclusivity the hotels of the Jumeirah group are often thought of as too expensive for even one night’s stay resulting in more people going to cheaper and lesser known hotels. Technological Factors Through the use of online advertising customers can now be reached and enticed to try out the services of the hotel. This can be accomplished using online ads and viral marketing campaigns, both of which have been proven to be cost effective methods of marketing. Environmental factors There are next to no environmental factors within the local area that would affect the hotel business within Dubai. Temperatures stay at a constant level throughout most of the year and there are no seasons or heavy pollution thus environmental factors are not an issue. Legal Factors When examining the current legal situation in Dubai nothing seems to facilitate any apparent problems with regards to the operational aspects of the hotels of the Jumeirah group. Ansoff Analysis Market Pe netration When examining the Jumeirah Group’s hotel division it can be seen that their projects such as the Burj Al Arab, the World Trade Center Residences and its various resorts has achieved a considerable degree of market penetration due to their popularity and uniqueness. Product Development While the hotel chain has sufficiently developed a great luxury hotel lineup it has insufficient affordable hotels within the Dubai and international market. As seen in various economic reports people have become unwilling to spend on luxury and have begun to concentrate on practicality which makes the Jumeirah Groups current predilection towards high end hotels a liability instead of an asset in this period of economic uncertainty.Advertising We will write a custom report sample on Organizational Environment specifically for you for only $16.05 $11/page Learn More Market Development Overall, the Jumeirah group has been noted as using online advertisement s and international commercials to attempt to gain a greater consumer base. While such attempts have only marginally worked due to the current economic problems the region is facing it has created an overall positive effect for brand recognition in international markets. Diversification In terms of diversifying its operations it can be seen that the Jumeirah group, by establishing various hotels around the world, has in effect diversified its level of performance to encompass a worldwide market and as such can be considered a step in the right direction for the company. SWOT Analysis Strength The strength of the Jumeirah group within the Dubai region is the sheer scale of their projects and the degree of popularity they have with the local populace. This creates a certain degree of â€Å"hype† in order to try the services and experience the luxury that people are talking about. Weakness The hotel chain’s relatively high prices when combined with the current turmoil in economic markets makes most guests shy away from even thinking of using the hotel’s services and is indicative of a major need to reevaluate its pricing scheme. Opportunities Several opportunities exist for the Jumeirah group in the form of expanding their hotel chain to other countries abroad, creating discounted prices to entice customers to try out the hotel as well as utilizing online marketing platforms to attempt to reach a greater consumer base. Threats One of the main threats of the Jumeirah group within Dubai is the presence of several cheaper hotels within the city that are servicing guests that want an affordable means of visiting other countries due to the level of economic uncertainty that is currently affecting financial markets around the world. Discussion Based on a SWOT analysis of the Jumeirah group it can be see that the strength of the Jumeirah group within the Dubai region is the sheer scale of their projects and the degree of popularity they have with th e local populace. This creates a certain degree of â€Å"hype† in order to try the services and experience the luxury that people are talking about (Chacko, Williams, Schaffer, 2012).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore when compared to the Ansoff analysis of the Jumeirah group’s degree of market penetration it can be seen that their projects such as the Burj Al Arab, the World Trade Center Residences and its various resorts has achieved a considerable degree of market penetration due to their popularity and uniqueness. Both of these factors represent considerable advantages for the Jumeirah in terms of hotel division being able to withstand the current financial crisis through the sheer popularity of its hotels and resorts. On the other hand it must be noted that based on the SWOT analysis the weakness of the hotel chain is in its relatively high prices which when combined with the current turmoil in economic markets makes most guests shy away from even thinking of using the hotel’s services and is indicative of a major need to reevaluate its pricing scheme. Not only that one of the threats the hotel division has comes in the form of the presence of several cheaper hotels within the city that are servicing guests that want an affordable means of visiting other countries due to the level of economic uncertainty that is currently affecting financial markets around the world. It is based on this that this report will examine possible alternatives that the Jumeirah group can pursue in order to weather the current storm of the current financial turmoil that the world finds itself in. Current Consumer Segments being targeted by the Jumeirah group An examination of the market segmentation strategy that the Jumeirah group utilizes reveals that at the present there are two particular consumer groups that it has been targeting, namely: wealthy foreign tourists and wealthy local patrons. What must be understood is that the construction boom that occurred in Dubai over a decade was a direct result of plans to turn it into a financial and tourist center in order to secure its future when the supply of oil within the region begins to decline (Deskins Seevers, 20 11). As such the Jumeirah group capitalized on this vision by implanting a strategy where it constructed hotels and resorts to cater to the predicted influx of wealthy tourists to the region as well as wealthy locals. While such a strategy has worked for the past several years the unprecedented nature of the current financial crisis creates the necessity of a new strategy in order to ensure that the hotel chains of the Jumeirah group continue to survive. Recommended Marketing Mixes Foreign tourists In the case of foreign tourists what must be taken into consideration is the current financial recession that has currently created a distinct economic downturn in the global economy. Tourists are more reluctant to travel and spend money as compared to previous years and as a result fewer people have been booking rooms at the various hotels within the U.A.E. For this particular marketing mix the product in question are the luxury rooms that are available yet both their price and the fact that the current economic system is unstable makes consumers rather reluctant to utilize them. Based on this the simplest solution would be to lower the price of various rooms in order to entice more consumers, both locally and internationally, to use them. While it may be true that the hotel would not be able to earn as much compared to when it would charge full price for its various suites the fact remains that it would still be comparatively better as compared to not having any guests at all. As such in order to entice foreign tourists to come to the hotel one method of doing so would be to advertise internationally using both commercial ads and travel agencies that the prices of the hotel rooms would be slashed for a certain period of time and as such people can avail of the discount. Another factor to take into consideration is what particular place the Jumeirah group should focus on in order to gain more guests. One possible market are the cities of Beijing, Shang-hai and Guan g-zou, the reason for the selection of these particular cities is due to the fact that as a direct result of global outsourcing initiatives China has now become one of the largest manufacturing centers in the world with numerous cities within China holding the distinction of being areas where various Fortune 500 companies have set up their off shored factories. This trend in outsourcing has actually resulted in the creation of a new Chinese upper class, which due to their increased wealth, have now started to spend on a variety of luxurious items, homes and vacations. By advertising the various luxurious amenities available and by appealing to the Chinese sense of vanity it would be more than likely that the Jumeirah hotel group would be able to get more than just a few Chinese guests. As such one method of promoting this would be to use various translated television commercials and Chinese celebrity endorsements in order to entice the newly rich Chinese segment of the population to patronize the hotels of the Jumeirah group in the U.A.E (External Accounts To Withstand Instability, 2011). What must be understood is that this focus on international consumers is actually keeping in line with a PEST analysis of the Jumeirah which examined how local social factors affect the degree of product demand within Dubai. One well known fact within Dubai is that most of the workers within the city are not natives; rather, they come from various countries in order to work within Dubai. While this does potentially present itself as an opportunity for local hotel industries the fact remains that due to its high prices and exclusivity the hotels of the Jumeirah group are often thought of as too expensive for even one night’s stay resulting in more people going to cheaper and lesser known hotels. It is based on this their expansion into greater numbers of foreign clientele is not only a good move but is keeping in line with proper strategies in surviving through a recess ion. Wealthy local patrons In the case of wealthy local patrons, one possible marketing mix would be to create special offers for hotels that would otherwise be outside the price range of the lower tier of the elite within U.A.E. society. For example, hotels such as the Burj Al Arab cost roughly 3,000 to 5,000 dirham’s a day, while such an amount is not necessarily that high the fact remains that with the current financial crisis more people within the area are getting more reluctant to spend money due to economic uncertainties. As such one way of encouraging more guests to try the facilities is to lower the price range to 2,000 dirham’s or less per night and promote going to the hotel in various areas such as Qatar, Oman and other Middle Eastern countries in order to capitalize on some of them being curious as to what it is like in the Burj Al Arab. Possible methods of promotion could include television advertisements specifically targeting the areas stated as well as utilizing various TV promos and limited offerings through various travel agencies as well. Difference between Marketing to Organizations and Marketing to Consumers What must be understood is that hotels don’t always market directly to consumers rather they sometimes use intermediaries such as travel agents, tourist package websites and various organizations that bundle specific tour packages for tourists. The main difference between the two is that when hotels market direct to consumers they absorb most of the cost of marketing with fees related to commercials, celebrity sponsorship agreements, musical events and various extravaganzas in order to entice people to stay at the hotel. This actually creates a significant degree of cost for the hotel with no distinct certainty that they will be able to break even as a direct result of such actions. Not only that the marketing capabilities of hotels are limited to certain areas and cannot encompass all global locations. For exampl e, while the Jumeirah hotel group advertises its amenities to locations such as the U.S., Britain, France and Germany it lacks market penetration in places such as Japan, Australia, Canada, Russia and South America (Evans, 2009). This is not due to a lack of trying but rather a lack of resources to be able to effectively market their hotels to all areas around the world. In cases though where a hotel chain such as the Jumeirah group markets its products and services to organizations such as tourism agencies, tour groups and other tourist organizations it is able to ensure that consumers from all around the world are given the option of going to hotels owned by Jumeirah in the U.A.E. instead of hotels owned by other hotel chains (Hoping for an Obama effect, 2010). While it may be true that travel agencies and tourism organizations don’t directly advertise their services via commercials or ads the fact remains that most people go to such organizations in order to effectively pl an their trips and vacations. By marketing directly to such organizations and giving them a commission based on bookings the Jumeirah hotel group is in effect able to expand its market reach without having to utilize expensive marketing campaigns. This particular strategy is important to take note of due to the fact that with dwindling numbers of guests going to their various hotels it is necessary to find alternative cost effective solutions to reach a wider customer base and as such marketing to organizations provides the necessary means of doing so. Difference between International and Domestic Marketing In order to understand the difference and importance of international and domestic marketing it is important to first take note of the theory of consumer behavior in order to understand what drives consumption of a particular product or service. The theory of consumer behavior revolves around the concept of the perceived value or satisfaction that a consumer derives from the cons umption/ use of a particular commodity. In terms of actually understanding the demand side of market consumption/utilization the theory of consumer behavior uses two distinct methods of measurement, namely Total Utility (TU) and Marginal Utility (MU). Total utility is defined by various experts in the field on consumer behavior as being the equivalent to the total level of satisfaction that a consumer can get from the use/consumption of a particular good or service. In the field of analyzing consumer behavior marginal utility is basically described as an add-on, namely it is the additional form of satisfaction that a consumer /hotel guest can get from the use/consumption of an added portion of a particular good or service. It must be noted though that while total utility increases with the overall level of quality, at some point due to the continuous consumption of a particular product or use of a type of service the overall yield will result in smaller and smaller levels of additio nal utility towards the consumption (Leà ³n-Darder, Villar-Garcà ­a, Pla-Barber, 2011). To illustrate this point one can imagine a person buying a scoop of dark chocolate ice cream at an ice cream store due to the hot weather. While initially the total utility and marginal utility are equal if the person were to go back and kept on buying the same product in order to stay cold the total utility would increase due to the consumption however the marginal utility would decrease over time as a result of the continuous consumption of the same product. This is based on notion that continuous consumption of the same product would eventually cause a person to get tired of consuming it thus the added value continues to decrease over the course of consumption. In the case of domestic marketing the fact remains that most marketing campaigns take into consideration the theory of consumer behavior of diminishing returns as a result of continuous use of a particular service, there are only so many times a person can stay at the same hotel and resort before they get tired of it. As such in the case of domestic marketing what is done is usually limited marketing campaigns targeting particular seasons or days such as holidays, special events etc. however these campaigns don’t run throughout the year since it is inevitable that even if the hotel chain were to significantly increase the level of advertising it does domestically it still doesn’t automatically mean that the consumers who already go to the hotel will frequent the establishment even more. Another factor to consider is the fact that due to the high prices of the hotels of the Jumeirah group the number of local consumers is further limited to a select group. Thus in this particular case international marketing becomes a necessity. In the case of international marketing, while hotel chains don’t have to worry so much about customers getting tired of visiting their hotels the fact remains that in ternational marketing efforts actually have certain problems as well. There are considerably increased costs, the fact that it is harder to properly target the right consumer segments and the fact remains that marketing to different cultures also brings a certain degree of problems in relation to proper cultural compatibility with the services the hotel offers (Lafferty van Fossen, 2005). Examining Current Strategies of the Jumeirah Group (hotel division) in sustaining a competitive advantage One of the inherent problems in running a hotel business is that no matter how good or luxurious a hotel is the fact remains that consumers are not isolated to coming to that particular area. While Dubai is considered to be one of the most well planned cities in the world with extensive infrastructure development it is still just one city in a world where there are quite literally hundreds of metropolitan centers in countries such as the U.S., Germany and China. Businesses are not isolated in one particular area, they scattered throughout the globe with various consumers utilizing hotels as a home away from home. This statement is based on a PEST analysis regarding economic factors which contribute/ hinder people staying at the hotel. It specifically indicates that based on the economic factors of the PEST analysis one of the current economic factors that affects guest rates for the Jumeirah group is connected to the current global economic turmoil that has made consumers more hesitant to utilize the services of the Jumeirah group. This prolonged recession has actually resulted in a direct slowdown of infrastructure development within Dubai and has cast doubt over the ability of the region to continue to maintain its current level of distinction which is the primary factor behind foreign guests foregoing to stay within the country. Taking this into consideration it can be seen that one of the main limitations of the Jumeirah group in Dubai is the fact that due to the nat ure of the hotel business the product, namely the hotel, cannot go to the consumer rather the business has to wait for the consumer to come to it. Based on an Ansoff analysis regarding product diversification and market development it can be seen that overall the Jumeirah group has been noted as using online advertisements and international commercials to attempt to gain a greater consumer base (Middle Eastern hotel trade shows resilience to downturn, 2011). Unfortunately such actions have not been as successful with such attempts have only marginally worked due to the current economic problems the region is facing. It is due to this that in terms of Ansoff product diversification one way in which the Jumeirah group has mitigated this problem is to expand beyond its current customer base within the Middle East into countries such as Germany, China and the U.S. With hotels located in such areas the Jumeirah group is able to sustain a certain degree of competitive advantage as it is a ble to access consumer groups it was not able to before and as such is also able to raise brand awareness by a certain degree (Sidron, 2001). Based on a SWOT analysis of possible opportunities that the Jumeirah group can pursue their subsequent expansion into foreign markets in this particular manner is indicative of a positive utilization of existing opportunities which should help the company survive the current recession. Arrangement of Distribution Currently, the Jumeirah distributes its services across a wide array of different types of hotels, resorts and price schemes. Each hotel and resort, while luxurious, provides differing price schemes and packages that are prearranged to suit a variety of different budgets. This makes it easier for consumers to pick particular packages in what they believe would be more affordable to them. Prices, market conditions and organization objectives After the global financial recession occurred in 2008 hotel guest rates have been abysmally low within the past 4 years with fewer people willing to travel or stay at a hotel due to financial uncertainty (Smeral, 2009). Taking this into consideration the Jumeirah group has actually implemented special discounts available through their online websites where consumers can get up to 20% off for staying at particular hotels and resorts. While hotel rates still range between 1000 to 5000 dirhams and above the fact remains that the discounted hotel rates have actually encouraged an influx of consumers looking to take advantage of the decrease in prices. Based on an examination utilizing Ansoff which examined the degree of product development within the Jumeirah group hotel division is the fact that while the hotel chain has sufficiently developed a great luxury hotel lineup it has insufficient affordable hotels within the Dubai and international market. As seen in various economic reports people have become unwilling to spend on luxury and have begun to concentrate on practicality which makes the Jumeirah Groups current predilection towards high end hotels a liability instead of an asset in this period of economic uncertainty. Another interesting aspect to take note of is the fact that while prices at the various hotels of the Jumeirah group have gone slightly lower they are still considered rather high when compared to hotels of a lesser caliber. The reason behind this is rather simple, the Jumeirah group prides itself in providing luxury services for its clientele, that is its main objective and as such it is a necessity to charge commensurate prices in order to provide such services. While such a scheme has worked in the past it has run into major problems in the present due to the current level of economic turmoil in international markets hence the fact the Jumeirah group attempted to continue providing luxury services while encouraging guests to come by slightly lowering prices. It is based on the Ansoff analysis of the current product development scheme currently being utilized by the hotel that it can be seen that the focus of the Jumeirah group on luxury has come back to hurt them in an era where people are searching for practicality and a such is indicative of the need to change the hotel chain’s current approach towards getting customers. Reference List Chacko, H. E., Williams, K., Schaffer, J. (2012). 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Leà ³n-Darder, F., Villar-Garcà ­a, C., Pla-Barber, J. (2011). Entry mode choice in the internationalisation of the hotel industry: a holistic approach. Service Industries  Journal, 31(1), 107-122. Retrieved from www.EBSCOhost.com. Middle Eastern hotel trade shows resilience to downturn. (2011). Middle East, (418), 56. Retrieved from www.EBSCOhost.com. Sidron, J. (2001). Destination unveils incentives to woo clients. Travel Weekly, 60(99), 56. Retrieved from www.EBSCOhost.com. Smeral, E. (2009). The Impact of the Financial and Economic Crisis on European Tourism. Journal Of Travel Research, 48(1), 3-13. Retrieved from www.EBSCOhost.com. This report on Organizational Environment was written and submitted by user Colten Holt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.