Ethical Scenarios Essay Example | Topics and Well Written Essays - 500 words

Ethical Scenarios - Essay Example I would ask my teammate to exclude me from her deceptive behavior. By asking Stephanie to lie, she compromises Stephanie's sense of moral judgment and is put in the awkward position of telling a lie or betraying a friend. It would not be in Stephanie's interest to allow herself to be placed in that position. It is emotional extortion and I would only say that if you want to know the whereabouts of my teammate, you need to ask her. Corin is acting in their own self centered world without regards to the team. His actions are bringing the teams performance down and in doing so he has ignored the goals of the team. To achieve goals, Corin needs to set aside his personal feelings and work to achieve the teams objectives. The performance may not mean anything to Corin, but they do to the team and that's what the decision should be based on. Darcie is acting admirably in a goal based ethics system. She has two goals, the team and learning marketing. Neither goal can be achieved by dropping the class. Part of operating with goal based ethics is the concept that the goal is what is important. You may have to sacrifice other self-interest objectives to accomplish your goal. By working with the team she can accomplish both of her goals. Jerry and Samantha are correct in believing that everyone

Follow the instruction and do the questions Essay

Follow the instruction and do the questions - Essay Example In his narrative or pamphlet, Common Sense; he talked about the distinction between the origins of society and origins of government. Paine drew the attention of people towards general facts and common senses by telling them that a society is formed because of their wants. He hoped that people understand that they are all dependent on each other for the satisfaction of their wants, as no person alone is sufficient. There is a chain as one depends on another and that another on some other and so on. They don’t need government for their safety but people themselves can do it. All they need is common consent and clear conscience as, they as a society are independent on each other and these needs never cease to exist. This belief on our own selves and on each other is weak, and that is the reason that people are still under the slavery of government who regulates their lives, rather than them taking charge of their own. 2) In Mark Twain’s â€Å"?1,000,000 Bank Note,† Henry Adams agrees to assist Lloyd Hastings in his investment venture in London. Henry tells Lloyd he does not want to buy mines; instead he wants to â€Å"keep my capital moving, in a commercial center like London† (76). Of course, having no assets, Henry cannot afford any investments. Yet what does it mean in Twain’s short story to keep one’s capital flowing? In fact, Henry amply succeeds in moving his capital, much to Lloyd’s and others’ benefit. How does the story conceive â€Å"capital†? The story â€Å"$1,000,000 Bank Note† by Mark Twain conceives money or capital as the most powerful object which can derive everyone and everything with its power. It can rotate the world on its axis. Henry Adams was a poor, lonely person who didn’t even have enough means to make his ends meet, but this 1000,000 note changes his life from a nobody to a socially high-class man. Even though he could not use or cash this note, just the word about him having such wealth made him an upper class and wealthy person. The story defines capital as a controlling force which gives a fame and era of authority to Henry just with the illusion of him being a wealthy person. Such was the supremacy of money that even others like Lloyd could benefit from this illusion created. The plot of the story is basically teaching the lesson that money is everything for the capitalist world and just the assumption of having wealth is enough for anyone to achieve success, fame, acceptance and love in this society. 3) Explain what Thorstein Veblen means by the term â€Å"pecuniary emulation.† Why does the emulative â€Å"habit of thought† engender â€Å"chronic satisfaction†? Pecuniary means anything related to wealth, and emulation means to make an effort or to have an ability to surpass others. Together the term â€Å"Pecuniary emulation† according to Veblen means to make an effort to surpass others in status as measu red by wealth. Veblen’s theory of the leisure class focused on the distinction of society between two classes, one who exploits and does not work and are called the leisure class, and other, a class of people who works in industry and produces goods. The thirst for wealth is never satisfied and gets only multiplied because of the power of wealth as a status symbol. Wealth brings a sense of accumulation, reputation and honor, which makes it impossible that the desire for wealth or

Erectile dysfunction & Gender Identity disorder Essay

Erectile dysfunction & Gender Identity disorder - Essay Example As an erection is so intrinsically tied to masculinity, not being able to achieve one often attacks a man’s sense of his own man-hood. He feels shame and guilt, which often instigates further issues in achieving an erection. In this particular case, a differential diagnosis is helpful because the inability to achieve an erection is caused by a myriad of factors, ranging from daily routine, to physical ailments, and to psychological problems. In creating a list of these three areas, doctors are able to ascertain which area, or what combination of factors is causing the problem. Understanding the root of the problem, which is frequently caused by issues outside of the man’s sexual life, will enable doctors to create an appropriate treatment to rectify the problem. This treatment may take the form of a healthier lifestyle, which involves limiting smoking, drinking, eating unhealthy foods, recreational drug use, lack of sleep, etc. These issues may also contribute to physic al ailments which are contributing to the problem, such as obesity. Finally, the doctor can address the psychological problems involved in the disorder, including feelings of self worth, a possible history of sexual abuse, stress at work, and marital and familial problems. The video included two men, both of which were Caucasian and, presumably, from the middle class. Historically, White men have not had to explain their sexuality, nor have they experienced attacks on their sexuality in terms of being defined as barbaric, as seen in the depiction of African males, or as too effeminate, as seen in the depiction of Asian males. In this regard, White males may be more inclined to visit a doctor and receive the necessary treatment to cure the problem. However, the significance of machismo or the centrality of the male in gender relations may prevent a non-White

Follow the instruction and do the questions Essay

Follow the instruction and do the questions - Essay Example In his narrative or pamphlet, Common Sense; he talked about the distinction between the origins of society and origins of government. Paine drew the attention of people towards general facts and common senses by telling them that a society is formed because of their wants. He hoped that people understand that they are all dependent on each other for the satisfaction of their wants, as no person alone is sufficient. There is a chain as one depends on another and that another on some other and so on. They don’t need government for their safety but people themselves can do it. All they need is common consent and clear conscience as, they as a society are independent on each other and these needs never cease to exist. This belief on our own selves and on each other is weak, and that is the reason that people are still under the slavery of government who regulates their lives, rather than them taking charge of their own. 2) In Mark Twain’s â€Å"?1,000,000 Bank Note,† Henry Adams agrees to assist Lloyd Hastings in his investment venture in London. Henry tells Lloyd he does not want to buy mines; instead he wants to â€Å"keep my capital moving, in a commercial center like London† (76). Of course, having no assets, Henry cannot afford any investments. Yet what does it mean in Twain’s short story to keep one’s capital flowing? In fact, Henry amply succeeds in moving his capital, much to Lloyd’s and others’ benefit. How does the story conceive â€Å"capital†? The story â€Å"$1,000,000 Bank Note† by Mark Twain conceives money or capital as the most powerful object which can derive everyone and everything with its power. It can rotate the world on its axis. Henry Adams was a poor, lonely person who didn’t even have enough means to make his ends meet, but this 1000,000 note changes his life from a nobody to a socially high-class man. Even though he could not use or cash this note, just the word about him having such wealth made him an upper class and wealthy person. The story defines capital as a controlling force which gives a fame and era of authority to Henry just with the illusion of him being a wealthy person. Such was the supremacy of money that even others like Lloyd could benefit from this illusion created. The plot of the story is basically teaching the lesson that money is everything for the capitalist world and just the assumption of having wealth is enough for anyone to achieve success, fame, acceptance and love in this society. 3) Explain what Thorstein Veblen means by the term â€Å"pecuniary emulation.† Why does the emulative â€Å"habit of thought† engender â€Å"chronic satisfaction†? Pecuniary means anything related to wealth, and emulation means to make an effort or to have an ability to surpass others. Together the term â€Å"Pecuniary emulation† according to Veblen means to make an effort to surpass others in status as measu red by wealth. Veblen’s theory of the leisure class focused on the distinction of society between two classes, one who exploits and does not work and are called the leisure class, and other, a class of people who works in industry and produces goods. The thirst for wealth is never satisfied and gets only multiplied because of the power of wealth as a status symbol. Wealth brings a sense of accumulation, reputation and honor, which makes it impossible that the desire for wealth or

Tesco Essay Example for Free

Tesco Essay The Tesco. com site acts as a portal to most of Tescos products, including various non-food ranges (for example, Books, DVDs and Electrical items under the ‘Extra’ banner), Tesco Personal Finance and the telecoms businesses, as well as services offered in partnership with specialist companies, such as dieting clubs, flights and holidays, music downloads, gas, electricity and DVD rentals. Tesco Competitors Tesco currently leads the UK’s other leading grocery retailers in terms of market share. This pattern is repeated online. The compilation below is from Hitwise (2005) and the figures in brackets show market share for traditional offline retail formats from the Taylor Nelson Softres Super panel (see superpanel. tns-global. com) 1. Tesco superstore 27. 28% (29% of retail trade) 2. Asda (13. 36%) 3. Asda @t home 10. 13% (17. 1%) 4. Sainsburys (8. 42%) 5. Tesco wine warehouse, 8. 19% 6. Sainsburys to you 5. 86% (15. 9%) 7. Waitrose. com 3. 42% (3. 6%) 8. Ocado 3. 32% (owned by Waitrose, 3. 6%) 9. Lidl 2. 49% (1. 8%) 10. Aldi-UK 2. 10% (2. 3%) Some companies are repeated since both their main site and the online shopping site are reported on separately. Asda. com now seems to be performing in a consistent manner online to its offline presence. However, Sainsburys online performance seems to be significantly lower compared to its offline performance. Some providers such as Ocado which originally just operated within the London area have a strong local performance. Notably, some of Tesco. com competitors are absent from the Hitwise listing since their strategy has been to focus on retail formats. These are Morrisons (12. 5% retail share, Somerfield (5. 5%) and Co-op (5. 0%). Promotion of service As with other online retailers, Tesco. om relies on in-store advertising and marketing to the supermarkets Clubcard loyalty schemes customer base to persuade customers to shop online. NMA (2005) quotes Nigel Dodd, marketing director at Tesco. com as saying: ‘These are invaluable sources as we have such a strong customer base’. However, for non-food goods the supermarket does advertise online using keyword targeted ads. For existing customers, email marketing and direct mail marketing to provide special offers and promotions to customers is important. According to Humby (2003), e-retailer Tesco. om use what he describes as a ‘commitment-based segmentation’ or ‘loyalty ladder’ which is based on recency of purchase, frequency of purchase and value which is used to identify 6 lifecycle categories which are then further divided to target communications: â€Å"Logged-on†Ã¢â‚¬Å"Cautionary†Ã¢â‚¬Å"Developing†Ã¢â‚¬Å"Established†Ã¢â‚¬Å"Dedicated†Ã¢â‚¬Å"Logged-off† (the aim here is to winback) Tesco then use automated event-triggered messaging can be created to encourage continued purchase. For example, Tesco. com has a touch strategy which includes a sequence of follow-up communications triggered after different events in the customer lifecycle. In the example given below, communications after event 1 are intended to achieve the objective of converting a web site visitor to action; communications after event 2 are intended to move the customer from a first time purchaser to a regular purchaser and for event 3 to reactivate lapsed purchasers. * Trigger event 1: Customer first registers on site (but does not buy). Auto-response (AR) 1: 2 days after registration e-mail sent offering phone assistance and ? 5 discount off first purchase to encourage trial. * Trigger event 2: Customer first purchases online. AR1: Immediate order confirmationAR2: 5 days after purchase e-mail sent with link to online customer satisfaction survey asking about quality of service from driver and picker (e. g. item quality and substitutions). AR3: Two-weeks after first purchase Direct mail offering tips on how to use service and ? 5 discount on next purchases intended to encourage re-use of online services. AR4: Generic monthly e-newsletter with online exclusive offers encouraging cross-sellingAR5: Bi-weekly alert with personalised offers for customer. AR6: After 2 months ? discount for next shop. AR7: Quarterly mailing of coupons encouraging repeat sales and cross-sales. * Trigger event 3: Customer does not purchase for an extended periodAR1: Dormancy detected – Reactivation e-mail with survey of how the customer is finding the service (to identify any problems) and a ? 5 incentive. AR2: A further discount incentive is used in order to encourage continued usage to shop after the first shop after a break. Tesco’s online product strategy New Media Age (2005) ran a profile of Laura Wade-Gery CEO of Tesco. om since January 2004 which provides an interesting insight into how the business has run. In her first year, total sales were increased 24% to ? 719 million. Laura, is 40 years old, a keen athlete and has followed a varied career developing from a MA in History at Magdalen College, Oxford, an MBA from Insead; Manager and partner in Kleinwort Benson; Manager and senior consultant, Gemini Consulting; Targeted marketing director (Tesco Clubcard), and Group strategy director, Tesco Stores. The growth overseen by Wade-Gery has been achieved thr ough a combination of initiatives. Product range development is one key area. In early 2005, Tesco. com fulfilled 150,000 grocery orders a week but now also offers more intangible offerings, such as e-diets and music downloads. Wade-Gery has also focused on improving the customer experience online – the time it takes for a new customer to complete their first order has been decreased from over an hour to 35 minutes through usability work culminating in a major site revision. To support the business has it diversifies into new areas, Wade-Gery’s strategy was ‘to make home delivery part of the DNA of Tesco’ according to NMA (2005). She continues: ‘What we offer is delivery to your home of a Tesco service – its an obvious extension of the home-delivered groceries concept. ’ My May 2005, Tesco. com had 30,000 customers signed up for DVD rental, through partner Video Island (who run the rival Screenselect service). Over the next year, her target is to treble this total, while also extending home-delivery services to the likes of bulk wine and white goods. Wade-Gery looks to achieve synergy between the range of services offered. For example, its partnership with eDiets can be promoted through the Tesco Clubcard loyalty scheme, with mailings to 10m customers a year. In July 2004, Tesco. com Limited paid ? 2 million for the exclusive licence to eDiets. com in the UK and Ireland under the URLs www. eDietsUK. com and www. eDiets. ie. Through promoting these services through these URLs, Tesco can use the dieting business to grow use of the Tesco. com service and in-store sales. To help keep focus on home retail-delivery, Wade-Gery sold women’s portal iVillage (www. ivillage. co. uk) back to its US owners for an undisclosed sum in March 2004. She explained to NMA: ‘Its a very different sort of product to the other services that were embarking on. In my mind, we stand for providing services and products that you buy, which is slightly different to the world of providing information. ’ The implication is that there was insufficient revenue from ad sales on iVillage and insufficient opportunities to promote Tesco. com sales. However, iVillage was a useful learning experience in that there are some parallels with iVillage, such as message boards and community advisors. Wade-Gery is also director of Tesco Mobile, the joint ‘Pay-As-You-Go’ venture with O2 which is mainly serviced online, although promoted in-store and via direct mail. Tesco also offer broadband and dialup ISP services, but believe the market for Internet telephony (provided through Skype and Vonage for example) is not sufficiently developed. Tesco. com have concentrated on more traditional services which have the demand, for example, Tesco Telecom fixed-line services attracted over a million customers in its first year. However, this is not to say, that Tesco. com will not invest in relatively new services. In November 2004, Tescos introduced a music download service and just six months later, she estimates they have around 10% market share – one of the benefits of launching relatively early. Again, there is synergy, this time with hardware sales. NMA (2005) reported that as MP3 players were unwrapped, sales went up – even on Christmas Day! She says: ‘The exciting thing about digital is where can you take it in the future. As the technology grows, well be able to turn Tesco. com into a digital download store of all sorts, rather than just music. Clearly, film [through video on demand] would be next. ’ But it has to be based firmly on analysis of customer demand. She says : ‘The number one thing for us is whether the product is something that customers are saying they want, has it reached a point where mass-market customers are interested? ’ There also has to be scope for simplification. NMA (2005) notes that Tesco is built on a core premise of convenience and value and Wade-Gery believes what its already done with mobile tariffs, broadband packages and music downloads are good examples of the retailers knack for streamlining propositions. She says: ‘Weve actually managed to get people joining broadband who have never even had a dial-up service’

Turner Syndrome Hormone

Turner Syndrome Hormone TURNER SYNDROME Turner syndrome was discovered by Dr. Henry Turner, an endocrinologist in 1938, when he noticed a set of common physical features in some of his female patients. Turner was born on August 28, 1892 in Harrisburg, Illinois and died on August 4, 1970 in Oklahoma City, Oklahoma. An endocrinologist diagnoses diseases that affect your glands. Endocrinologists are trained to diagnose and treat hormone problems by helping to balance of hormones in your system. It wasnt until 1960 that a chromosomal abnormality was discovered. Turner syndrome is a rare genetic chromosomal disorder that affects approximately one out of 2,500 3,000 females in every birth. Females inherit one â€Å"X chromosome from their mother and one â€Å"X† chromosome from their father. If one â€Å"X† chromosome is missing from the cell, that is Turner syndrome. â€Å"Turner syndrome is present at conception or following the first cell division, and it remains throughout life.† Some scientists say it â€Å"may be a result from an error during the division (meiosis) of a parents sex cell. Turner syndrome can be diagnosed by a simple blood test called karyotype either during pregnancy or after birth. â€Å"A karyotype test that shows that you have Turner syndrome reveals 45 chromosomes (only one X chromosome), instead of the normal 44 autosomes and 2 X chromosomes (XX) that are found in females.† Here are a few if the physical features of Turner syndrome: Short stature; one of the missing genes in the â€Å"X† chromosome is the SHOX gene. This gene is responsible for the long bone growth development; â€Å"more than 95% of adult women with Turner syndrome exhibit short stature†. Without it, your bones dont grow the way they should; average adult height with Turner syndrome is 4 feet 7 inches. â€Å"Scoliosis affects the spine and occurs in 10% of young girls with Turner syndrome and may contribute to their short stature.† Scoliosis can be diagnosed by a Pediatrician. This also includes short fingers and short toes; wrist and elbow joints turn out away from the body. Hands and feet can look puffy or swollen at birth. The nails on the fingers are soft and turn upward at the ends when a girl with Turner syndrome gets older. Webbed neck; in some cases you will see extra skin on the side of the neck. It looks like â€Å"wings†. This is where the neck and the collar bone connect and can be corrected with surgery. Abnormal kidney, a normal kidney is shaped like a bean and someone who has Turner syndrome, their kidney is shaped like a horseshoe. Also, you should have two kidneys and someone with Turner syndrome, usually only has one kidney. Having only one kidney and the fact that it doesnt function the way it is suppose to, can also cause diabetes, which can be deadly if you dont treat it with medication, good eating habits and lots of exercise. Lack of sexual development at puberty; females with Turner syndrome have little to no sexual development; their ovaries, breasts, the uterus never fully develops and there is no menstruation cycle, which means that they cant reproduce. The most deadly of the physical features is the heart defects, because it is the most common cause of death in adults with Turner syndrome. The major heart vessels are much smaller than normal heart vessels. â€Å"The major blood vessels from the heart have two vessels rather than three vessels that regulate the blood flow.† This can be corrected with surgery. Other disorders include high blood pressure, obesity, cataracts, thyroid problems, and arthritis. Girls with Turner syndrome usually have normal intelligence, but some may have learning difficulties in math. Many also have a problem with requiring map reading or visual organization, but are able to write well and learn well. People with Turner syndrome go to regular schools and take regular classes. Hearing problems are also more common in girls with Turner syndrome. Red and green color blindness also occurs in girls with Turner syndrome. There is treatment for Turner syndrome. Some females have been treated with hormone replacement therapy that increases their height and helps the development of the breasts. Some females also take the male hormone so their hair and muscle growth can be almost normal. Not everyone who takes the growth hormone, androgen have much change in their growth. The female hormone is called estrogen, which also help their sexual development. Estrogen therapy is usually started at age 12 or 13 to help stimulate the growth of sexual development. Having Turner syndrome can also lower a young girls self-esteem. There are a lot of ways to help someone feel better about there self. For example to try on different clothing styles until she finds what makes her feel happy or fits her personality. This can help build a positive body image and self-esteem. Or maybe participate in activities where height doesnt matter, like skating, diving, horseback riding, babysitting, or volunteer work. They should stay active in sports and hobbies they enjoy. Turner syndrome can not be inherited from parent to child because most women with Turner syndrome are usually sterile. They dont have fully developed reproductive organs. There is no cure for Turner syndrome. People with Turner syndrome are all different. Some may have many physical differences and symptoms. Others may only have a few medical problems that are treatable. There is no known proof that this disorder affects more frequently in whites, blacks, Hispanics or any other ethnic group. Most people with Turner syndrome can live healthy and normal lives if they get good medical care. There is a foundation called The MAGIC Foundation for Childrens Growth. This is a group of parents with children who have a variety of growth disorders including Turner Syndrome. The foundation is here to help you understand and deal with the special issues all of the children face, whether it is a learning challenge due to Turner Syndrome or a physical challenge because they are short children. References: Clinical Features of Turner Syndrome http://turner.nichd.nih.gov Turner Syndrome Chart http://www.kidsgrowth.com Learn.Genetics Genetic Science Learning Center http://learngenetics.utah.edu Teens Health http://kidshealth.org/teen;diseases_conditions/genetic/turner.html â€Å"Family Medical Guide†, 4th Edition; American Medical Association, published by John Wiley Sons, Inc., Hoboken, New Jersey

Essay --

It is noticed that science develops in splashes, each significantly advancing our understanding of the nature. The 19th century was the time of rapid development of microbiology. In the search for secrets of nature science has reached extremely high and low energies as well as large and small length scales. Still until recently we knew very little about one of the most complex aspects of life – microbes and infection. Now we are at the dawn of efflorescence in molecular biology, which provides an excellent basis for application into several areas of biology like cancer and virology . Revelations of molecular biology become extremely crucial, as they provide insights into the way molecules work. Having completed an inspiring five-year course in veterinary sciences,1993-1999 from college of veterinary and animal sciences ,and completing DVM, I would like to continue my pursuit of knowledge and do a dissertation in Virology. This would give me build the strong knowledge base that I desire and a strong expertise in field that I wish to specialize. The past few decades have witnessed rapid advance in the area of virology and molecular biology. The objective of virology is to make life meaningful and to alleviate human and animal ailments caused by these dreadful pathogens . I am keen to be an integral part of this effort. For this, along with an in-depth knowledge of the subject, experience in cutting edge research and hands on experience in real time applications would be of prime importance . In today’s world, microbial sciences has attained such high status due its impact in the day to day life of humanity as a whole.. My interest in the role of microbes and viruses began from UG classes (1993-1999) wherein professors taught us... ...ape me to be a thinker and a learner. The world is literally becoming a global village where opportunities for learning are transcending physical boundaries. In a connected world, Indian knowledge workers are increasingly contributing to the global work force. International education will give me the training and the competence to meet global clients. I look forward to being an active contributing member of the student community at your University. After basic education, I have developed a strong urge to attain academic excellence and to engage in research in the field of virology. I strongly feel that an MS from a reputed university will help me achieve my goal. United States will offer me a very conducive atmosphere for research and development.t I am eagerly awaiting for admission from your esteemed university and embark for my future journey in this field. Essay -- It is noticed that science develops in splashes, each significantly advancing our understanding of the nature. The 19th century was the time of rapid development of microbiology. In the search for secrets of nature science has reached extremely high and low energies as well as large and small length scales. Still until recently we knew very little about one of the most complex aspects of life – microbes and infection. Now we are at the dawn of efflorescence in molecular biology, which provides an excellent basis for application into several areas of biology like cancer and virology . Revelations of molecular biology become extremely crucial, as they provide insights into the way molecules work. Having completed an inspiring five-year course in veterinary sciences,1993-1999 from college of veterinary and animal sciences ,and completing DVM, I would like to continue my pursuit of knowledge and do a dissertation in Virology. This would give me build the strong knowledge base that I desire and a strong expertise in field that I wish to specialize. The past few decades have witnessed rapid advance in the area of virology and molecular biology. The objective of virology is to make life meaningful and to alleviate human and animal ailments caused by these dreadful pathogens . I am keen to be an integral part of this effort. For this, along with an in-depth knowledge of the subject, experience in cutting edge research and hands on experience in real time applications would be of prime importance . In today’s world, microbial sciences has attained such high status due its impact in the day to day life of humanity as a whole.. My interest in the role of microbes and viruses began from UG classes (1993-1999) wherein professors taught us... ...ape me to be a thinker and a learner. The world is literally becoming a global village where opportunities for learning are transcending physical boundaries. In a connected world, Indian knowledge workers are increasingly contributing to the global work force. International education will give me the training and the competence to meet global clients. I look forward to being an active contributing member of the student community at your University. After basic education, I have developed a strong urge to attain academic excellence and to engage in research in the field of virology. I strongly feel that an MS from a reputed university will help me achieve my goal. United States will offer me a very conducive atmosphere for research and development.t I am eagerly awaiting for admission from your esteemed university and embark for my future journey in this field.